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TRADIGME - TRADIGITAL MEDIA MARKETING & ONLINE BUSINESS WITH SOCIAL MEDIA

LLP ERASMUS INTENSIVE PROGRAMME (IP) 30.03.-10.4.2014

Ladies and Gentlemen,
Dear Colleagues and Students

II wish you all welcome to Tampere University of Applied Sciences and especially to TAMK Virrat to join "TRADIGME - Tradigital Media Marketing & Online Business with Social Media” – LLP Erasmus intensive programme. The purpose of the IP is to give students the opportunity to work in multidisciplinary and multicultural teams dealing with cases, projects and real life assignments from companies, especially from SMEs. New trends in marketing with combining traditional and digital interactive marketing and marketing communications in an integrated way and innovations in interactive multimedia technologies will be covered. Opportunities for online business with social media is one of the focus areas.

It is the aim to train students to work in marketing and business environment where interactivity is on focus and internet, mobile, social and digital media are widely used together with traditional media in an integrated way in marketing and business. The aim is to change ideas and learn through international projects. The programme consists of presentations, workshops and visits. I wish you use the opportunities to work together and to build up contact networks and friendships. Please have some fun, too. You can find information about the intensive programmes of earlier years at www.tamk.fi/digisomemaritit

Pirkko Varis
Senior Lecturer in Marketing

Coordinator of the Intensive Programme
Tampere University of Applied Sciences - TAMK

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